The Science of Acceleration
BrokersWeb.com / HealthCare.com Case Study
Industry
Healthcare
Site
HealthCare.com
|
BrokersWeb.com
Description
THealthcare.com acquired BrokersWeb.com in 2008. BrokersWeb is the leading performance marketing platform for insurance products, including Individual and Family Health Insurance, Group Health Insurance, Medicare Supplement, Life Insurance and Auto Insurance. The company’s websites and publisher partners reach millions of consumers every month. BrokersWeb network sites include
HealthCare.com
,
HealthInsuranceFinders.com
, and
LifeInsurance.org
Products
Testimonial
“With rising advertising costs, it’s important to optimize every aspect of the ad serving process, NetDNA has allowed us to improve our efficiently and thus increase conversions.”
Sergio Vela BrokersWeb.com
Project Overview
BrokersWeb.com uses PPC advertising to generate clicks for healthcare search terms. BrokersWeb.com site performance and speed at which the page loads is a critical factor in maximizing the number of clicks generated. There has been substantial discussion showing the impact a faster website has in
increasing conversions.
Challenge
BrokersWeb.com was looking for a way to improve their website performance, to help increase the number of clicks generated and increase conversions by improving their website load times:
To improve website load times
To increase number of clicks generated
Solution
NetDNA’s Content Delivery Network allowed BrokerWeb.com to serve their landing page and site content from servers closest to the visitor, improving their website’s performance:
Faster content delivery
Results
Once BrokersWeb.com implemented NetDNA’s CDN solution, they immediately saw improvements in their static file delivery which sped up their site load times:
Improved site load times
Increased PPC conversions (generated more clicks)
Add a line here about becoming a customer…
Problem
BrokersWeb needed fast international landing pages for insurance campaigns.
Setup
A pull zone for static assets plus EdgeCaching so origin spent CPU on HTML, not CSS/images.
Result
Performance and delivery for a leading insurance marketplace — the 2013 summary. Campaign spikes no longer cloned the origin.
Metrics on recovered studies use figures published on the 2013 NetDNA site. Vertical pages describe the pattern, not a named customer’s private numbers.
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